LG CordZero - creative direction/art direction

If you’ve seen one vacuum commercial you’ve seen 1,000. Vacuum, closeup, destroy the mess, end on perfect house. But that’s not real. And messes aren’t evil. They’re a necessary part of a life well-lived. And this is the first vacuum campaign to say “bless this mess.”

Hermes Creative Awards 2021: Platinum
W3 Awards 2021: Gold 

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