A multifaceted campaign, this project ended up being more of a successful than we had imagined. It was originally a chance to include the students of different schools to get their work exposed and to be presented on the new LG UHD and OLED TVs but then NPH got wind and was all in. We created, through different channels, ways to get students involved - stars to want to be a part  - and a Gala that was unbelievable.