The Upgrade - creative direction/art direction
Influencers is where it's at and LG got the chance to enjoy some of them helping sell products for newly launched e-commerce site. We decided to create a show that would do segmented material focussing on 1-2 items at a time to boost sales using influencer help. The Upgrade is what came of it and it did quite well. The segments showcased all kinds of product from vacuums to gaming monitors. Auuthenticity was a must and with the help of these stars, it became the standard.