What happened to CES in 2021? A pandemic. LG needed an answer to the fact that there would be no CES event in Las Vegas in 2021. So we came up with the solution: 10 days of extensive work to create a virtual event that included creating and filming content under the strictest guidelines while raveling to 3 different locations on sporadic dates to accomodate talent timing and successfully creating a show to reflect LG's commitment to the consumers.